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Who are Advanced DataCentre Systems

not just pretty faces.........which is just as well

There’s a lot more to Advanced DataCentre Systems. We don’t just provide Data Centre Infrastructure Management Solutions. We find out what you want from a DCIM, and build that solution around you – not anyone else.

We believe our approach is truly unique, and in no small part, is down to our team, what we do and the ethos that underpins every project. Find out more about these below.

  • Who we are
  • What we do
  • How we work
Tony Elphick Director & Co-Owner

Director & Co-Owner Tony Elphick qualified as an Electrical / Electronic Engineer beginning his post studying career as an Electrical Engineer in Commercial Buildings. Moving with the fast paced technological times he graduated his experience through control systems using PLC’s and Distributed Network Intelligent Systems in various industries. Moving south from Yorkshire to Sussex he joined Trend Controls in 1984 to focus on Intelligent Buildings incorporating energy efficiency techniques.

Through an MBO he started his own company which developed Sensorium™ for Smart Building Integration. In 2005 he established what is now Advanced Datacentre Systems Ltd to concentrate on the Sensorium™ software for Smart Data Centre solutions.

John Hardy Technical Director & Co-Owner

Technical Director & Co-Owner John Hardy joined Trend Control Systems in the late 80’s and became expert in Engineering applications for Intelligent Buildings, defining and setting the standards for BMS Graphic design across the Group. Joining the MBO company he created the Sensorium™ software for Smart Building Integration and spearheaded both the development and the integration projects teams that delivered the Sensorium™ monitoring platform solutions.

In 2005 John established what is now Advanced Datacentre Systems Ltd to continue the development of the Sensorium™ software for Smart Data Centre solutions.  John has also recently been utilising his 25 year hardware integration experience to head up the design and development team to manufacture a range of Sensorium™ Network Controllers, Sensors and Intelligent Power Monitoring hardware.

Kevin Fox Sales Director

Sales Director Kevin Fox has been at the cutting edge of technological advances in power and environmental monitoring systems for over 10 Years. Working initially with Emerson Power, building their UK distribution business, his entrepreneurial skills were soon applied to starting TTK UK in 2001 and joining a pioneering UK supplier of environmental monitoring solutions as co-owner in 2002.

Kevin has been instrumental in establishing the sales and distribution arm of the company and successfully bringing to market a number of unique and innovative monitoring devices and sensors. He is attributed with being the first person in the UK to successfully highlight to the IT channel the value of promoting and selling data centre monitoring solutions – something that is now a multi-million pound industry.

This unique blend of experience and vision makes Kevin ideally suited to his dual roles of defining the company roadmap and building the Advanced Datacentre Systems brand of products and services.

Advanced DataCentre Systems Ltd provide bespoke smart data centre solutions that fit the needs of our clients.

Having developed and implemented the Sensorium™ software solution since 1994 Advanced DataCentre Systems Ltd have many years’ experience of Smart Buildings.

We now focus that experience and professional approach to provide Smart Data Centres. Since 2005 we have been providing bespoke DCIM solutions, automating the collection of technical data intelligently. Our user friendly graphical interface is designed to present to the Data Centre Manager information that is useful to him in order to oversee the Data Centre infrastructure in real time.

The ability to drill down into the data engine to analyse the Data Centre reactivity ensures it is designed in a way that works effectively.


A dependable partner delivering real time data information intelligently.

We listen to our clients and quickly incorporate and develop the mutually agreed requirements into the solution. We are dedicated to fast track these requirements into the design to satisfy the often changing needs of a reactive Data Centre. Team spirit is high on our agenda when it is needed to get a project across the line on time with quality.

Bespoke systems demand what we believe in – a flexible, enjoyable relationship with our clients.

We are manufacturer independent to ensure competitive pricing and freedom of choice using best of breed products.

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About Us

There’s a lot more to Advanced DataCentre Systems. We don’t just provide Data Centre Infrastructure Management Solutions. We find out what you want from a DCIM, and build that solution around you – not anyone else.


ADA – Advanced Data Audit
ADP – Advanced Data Programme
ADS – Advanced Data Solution
ADC – Advanced Data Certification
ADM – Advanced Data Maintenance

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